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This is part of our ongoing community project to update and compile opinions on the many watch brands out there into a single list. Here is the original post explaining the project. That original post was done seven (7) years ago, and it's time to update the guide and discussions.
Today's brand is: Laco
The name, "Laco", is a contraction of the company name, "Lacher & Co". The company was founded in 1925 by Frieda Lacher and Ludwig Hummel but, after a few years, Freida Lacher left to form a company making precision movement parts. Freida's company was eventually joined by her son, Erich Lacher, who helped the company transform from part-making to making full watches. He eventually managed the firm and renamed the company to "Erich Lacher Uhrenfabrik".
In the meantime, Lacher & Co was doing well, and in 1933, Ludwig Hummel also formed the movement manufacturer, "DUROWE" (Deutsche UhrenRohWerke). Together, these companies formed Laco-Durowe and were pretty successful. They provided B-Uhr watches to the Luftwaffe in WW II, but the factories were destroyed in the war. However, they were quickly rebuilt after the war. By the mid-1950s, they were employing 1400 people and producing 80000 movements a month.
As a result of a drop in sales, Laco-Durowe was sold to the US Timex Corporation in 1959, who later re-sold them to the Swiss company, Ébauches S.A. in 1965. Unfortunately, the quartz crisis hit everyone hard, and both brands faded away.
However, the Erich Lacher Uhrenfabrik company had managed to survive the tumultuous decades and bought the Laco name in 1988. They then produced various watches with quartz or Swiss or Japanese mechanical movements. For the company's 75th anniversary, the company released a limited edition pilot's watch, where 80% of the parts were replicated from the original model from WW II.
Unfortunately, the company entered insolvency in 2009, but eventually re-launched in 2010 with eight employees. Today, their main focus is on Pilot and sport watches, although they do sell other styles, such as Bauhaus-styled ones.
21-26 Mar 19 Baselworld 2019 Discussion Megathread